The K-Beauty Mag
Everything you need to know about salicylic acid: the anti-blemish active for clear, radiant skin
Looking to get rid of blemishes and blackheads? Discover how salicylic acid can transform your skin by tackling problems at the source, right inside your pores.
Why do Korean women have beautiful skin? Myths and realities
Why do Korean women have that legendary glow? Discover the secrets of K-beauty, between myths and a unique culture.
The best K-Beauty products for acne-prone skin in 2025: a simple, effective routine on Reunion Island
Transform your acne-prone skin with a simple K-Beauty routine! Discover our star products such as the Puri-Tea Cleansing Gel and the Deep Green Tea Toner, perfect...
What is the best Korean skincare brand?
Looking for the best Korean skincare brand? This article takes you into the fascinating world of K-beauty: from its cultural roots to its global reach, via...
Star skincare ingredients: understand their differences and choose what you need
Skincare · Actives · Guide Star skincare ingredients:understand their differences and choose what you need BHA, retinol, vitamin C, hyaluronic acid… At Haru & Bom, we...
Understanding and Treating Hyperpigmentation with Haru & Bom
Noticed dark spots on your skin and wondering how to get rid of them? Hyperpigmentation is a common condition that can affect anyone. Discover our advice...
Benton Honest Eyelash Serum Wins the 'Leferi Korea YouTuber's Award 2023'
A revolution in the world of lash care! Discover how BENTON's "Honest Eyelash Serum" won over beauty YouTubers and took home the prestigious 'Leferi Korea YouTuber's...
"Cloud skin", the TikTok trend that's taking off
Trend · TikTok · K-Beauty “Cloud skin”,the TikTok trend that's taking off Cloud skin is the latest beauty trend to spread across TikTok. Luminous, soft, airy...
Acne: understand it, treat it, soothe it
Skincare · Acne · K-Beauty Acne:understand it, treat it, soothe it Whether you're a teenager, an adult, or your skin is simply acting up for no...
The secret to radiant skin: Kim Soo Hyun swears by COSRX's Aloe Soothing Sun Cream
COSRX · Ambassador · Sun Protection Kim Soo Hyun, COSRX ambassador —spotlight on the Aloe Soothing Sun Cream Star of cult dramas such as Dream High,...
Aromatica: the Korean natural and eco-friendly cosmetics brand to adopt right now
If you're looking for natural, eco-friendly and effective cosmetics, the Korean brand Aromatica is made for you! This brand stands out from the rest by offering...
Layering: the famous Korean beauty ritual for flawless skin!
K-Beauty · Ritual · Reunion Island Layering: the famous Korean beauty ritualfor flawless skin! K-beauty rose to fame largely on the back of the Hallyu wave....