You're in the right place.
Here, we take care of you — with the very best Korean skincare, expertise designed for our Reunion Island skin, and plenty of kindness.
The founder
My name is Anne-Gaëlle.
Anne-Gaëlle, founder of Haru & Bom
And if I'm here today, it's because of three things that collided at the very same moment.
My skin, first of all. Like many of you, I spent a long time searching for skincare that truly suited me. K-beauty came into my life like a revelation: clean actives, sensorial textures, and a gentle skincare philosophy that treats the skin rather than masking it.
Reunion Island, next. Because living here means living with intense sunshine, humid heat all year round, and Creole, mixed-heritage and deeper skin tones that have their own needs — and deserve just as much attention as any other.
And finally, passion. Because once you discover K-beauty, you want to share it. That's how Haru & Bom was born.
“Taking care of yourself gently, so your true skin can flourish. No radical overnight transformation. Just consistency, good products and plenty of kindness.”
Two words, two languages, one single idea
Why Haru & Bom?
The season of renewal, of everything that blossoms again after the cold. Japanese
But it's also beauty that blooms naturally, effortlessly. Korean
What we do — and why it matters
Our commitments
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100% authentic products All our skincare is imported from authorised suppliers and complies with the European CPNP regulations.
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A carefully curated edit, not an endless catalogue We choose the brands we'd recommend to our best friend. COSRX, BENTON, Dear Klairs, Aromatica, ANUA, MEDICUBE… only what deserves your trust.
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100% vegan & cruelty-free Because taking care of yourself should never come at the expense of others.
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Expertise designed for our skin Deeper, mixed-heritage, Creole skin, sensitive to the tropical sun: we understand your concerns because we live with them too.
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Real, human support Got a question about your routine? We're here. Not a bot, not a form lost in the void. Us.
A Reunion Island project
Born in Reunion Island. Designed for you.
Haru & Bom is a Reunion Island business, registered and supported through the business-creation programme in Reunion Island. And because we know our island, we know your skin needs SPF 50+ all year round, that the heat calls for lightweight textures, and that dark spots are a real concern for many of us.
Supporting Haru & Bom means supporting a small Reunion Island business — founded here and invested here. In a world where everything can be ordered from the other side of the planet in two clicks, we made the opposite choice: to build something rooted, local and close to you. When you order from us, you keep alive a project born in the 974, designed for you, by someone who understands your everyday life.
The community
Bomi — that's you.
Bomi is the little nickname we give to everyone who is part of the Haru & Bom community. Not customers — Bomi. Because here, we're building something together: a community of people who take care of themselves with intention, curiosity and kindness.
“I have extremely sensitive skin, and yet every product I've ordered from this site has completely won me over. No reactions, just comfort and visible results.”
“The product pages are TOP-notch, everything is clearly explained, from the ingredients to how to use it.”
Where to start?
Shall we begin?
A question about your routine? 💕
Torn between two products? We're here — not a bot, not a form lost in the void.
Write to us → · @haruxbom on Instagram · @haruxbom on TikTok