Kim Soo Hyun, COSRX ambassador —
spotlight on the Aloe Soothing Sun Cream
Star of cult dramas such as Dream High, My Love from the Star and It's Okay to Not Be Okay, South Korean actor Kim Soo Hyun became COSRX's global ambassador in 2020. The perfect opportunity to take a closer look at one of the brand's flagship products: the Aloe Soothing Sun Cream.
Kim Soo Hyun, COSRX's global ambassador
In 2020, COSRX announced an exclusive partnership with South Korean actor Kim Soo Hyun, who became the global face of the brand. Discovered in Dream High, propelled to fame by My Love from the Star and acclaimed in It's Okay to Not Be Okay, the actor embodies an image of trust and simplicity close to the values the Korean brand stands for.
This kind of partnership is never trivial in the K-beauty industry — a brand rarely chooses a face at random, and the association generally reflects the positioning it wants to embody: accessible, sincere, focused on effectiveness rather than on the superfluous.
Korean skincare, a global benchmark
Korean beauty — better known as K-Beauty — is built on a meticulous skincare routine. It combines cutting-edge technology, natural formulations, smart layering and sensorial aesthetics.
Sun care is often the final step of the Korean facial routine: protection against premature ageing, pigmentation spots and cellular damage.
COSRX: science and minimalism
COSRX is one of the most respected brands in the world of K-beauty. Designed for reactive, acne-prone or simply demanding skin, it focuses on simple formulations centred on active ingredients such as centella asiatica, hyaluronic acid and BHA.
Spotlight on the Aloe Soothing Sun Cream SPF50+
This sunscreen was designed to suit most skin types, including the most sensitive. It combines aloe vera to hydrate and soothe, high-protection UV filters and a lightweight texture that absorbs quickly without stickiness or pilling. Vegan, cruelty-free formula that works well under makeup.
How to add it to your routine
Sunscreen is applied as the final step of your skincare routine, after your moisturiser. Here's a simple routine to include it:
- Cleanser — COSRX Low pH Gel Cleanser — 16,90€
- Moisturiser — MEISANI Gel Cream — 27,90€
- Sun protection — COSRX Aloe Soothing Sun Cream — 28,90€
- View the full COSRX collection →
- Sun exposure is one of the main causes of premature skin ageing.
- Sunscreen is the final step of every K-beauty routine — non-negotiable, even on cloudy days.
- The COSRX Aloe Soothing Sun Cream is vegan, cruelty-free and makeup-friendly.
- On Reunion Island, with a high UV index, SPF50+ is essential all year round.
One simple, accessible step to protect your skin every day. Discover the full COSRX range →
