Star skincare ingredients:
understand their differences and choose what you need
BHA, retinol, vitamin C, hyaluronic acid… At Haru & Bom, we know that every ingredient plays a unique role in your skincare routine. We'll walk you through the most powerful actives so you know exactly what you're putting on your skin.
Chemical exfoliants
AHA, BHA, PHA — the exfoliating trio
AHAs work on the surface to remove dead cells. Ideal for dull skin or uneven texture.
Shop AHA skincareSalicylic acid penetrates the pores to dissolve sebum and prevent blemishes. Ideal for oily skin prone to blackheads.
Shop BHA skincarePHAs are ultra-gentle exfoliants suitable for sensitive skin. If your skin is delicate, this is your active.
Shop gentle exfoliantsAnti-ageing
Retinol — the anti-ageing active
Retinol stimulates cell renewal, boosts collagen production and reduces wrinkles. Ideal for mature skin or anyone looking to prevent the signs of ageing.
Shop retinol skincareRadiance & even tone
Vitamin C — your glow ally
A powerful antioxidant, vitamin C brightens the complexion, fades brown spots and protects against external aggressors. Suitable for all skin types.
Shop vitamin C skincareHydration
Hyaluronic acid — deep hydration
Hyaluronic acid attracts and holds water, instantly plumping the skin. Suitable for all skin types, especially dry or dehydrated skin.
Shop hyaluronic acid skincareAnti-blemish
Zinc — the natural blemish fighter
Zinc helps regulate sebum production and calm irritation. Ideal for acne-prone or irritated skin.
Shop zinc skincareRepair
Panthenol — the repairing ingredient
Also known as provitamin B5, panthenol soothes, hydrates and repairs irritated or sensitised skin.
Light hydration
Squalane — hydration, naturally
Plant-derived squalane mimics the skin's natural lipids to hydrate it without making it greasy. Suitable for all skin types.
Protection
Vitamin E — the nourishing antioxidant
Vitamin E nourishes, repairs and protects the skin from external aggressors. Ideal for dry skin or skin damaged by UV.
- BHA Blackhead Power Liquid COSRX — the go-to BHA exfoliant for pores and blackheads
- Niacinamide 10% + TXA 4% Serum ANUA — niacinamide + tranexamic acid to fight dark spots
- Triple Hyaluronic Moisture Ampoule COSRX — triple hyaluronic acid for intense hydration
- Blue Elixir Retinol Serum MEISANI — gentle encapsulated retinol for beginners
- Glow Drops Vitamin C Serum MEISANI — stable vitamin C for radiance and dark spots
- Read also: our guide to choosing your Korean serum →
- AHA exfoliates the surface, BHA penetrates the pores, PHA suits sensitive skin.
- Retinol is the most powerful anti-ageing active — introduce it gradually.
- Vitamin C brightens and protects; hyaluronic acid hydrates deeply.
- Zinc and panthenol are your best allies for sensitive and acne-prone skin.
- Every skin is unique: start with one active at a time and watch how your skin reacts.
Explore our collections and discover skincare designed to pamper your skin every day. Browse all our products →
